REPORT/RECOMMENDATION TO THE BOARD OF SUPERVISORS
OF SAN BERNARDINO COUNTY
AND RECORD OF ACTION
December 3, 2024
FROM
GEORGINA YOSHIOKA, Director, Department of Behavioral Health
SUBJECT
Title
Non-Financial Memorandum of Understanding with San Mateo County Behavioral Health and Recovery Services Division for the Cannabis Decoded Campaign
End
RECOMMENDATION(S)
Recommendation
Approve non-financial Memorandum of Understanding with San Mateo County Behavioral Health and Recovery Services Division to provide non-exclusive license rights to the materials, media, and other assets related to the Cannabis Decoded Campaign for the period of December 17, 2024, to December 16, 2029.
(Presenter: Georgina Yoshioka, Director, 252-5142)
Body
COUNTY AND CHIEF EXECUTIVE OFFICER GOALS & OBJECTIVES
Promote the Countywide Vision.
Provide for the Safety, Health and Social Service Needs of County Residents.
FINANCIAL IMPACT
This item does not impact Discretionary General Funding (Net County Cost). The recommended Memorandum of Understanding (MOU) is non-financial in nature.
BACKGROUND INFORMATION
The County’s Department of Behavioral Health (DBH) is responsible for providing mental health and substance use disorder (SUD) services to county residents experiencing severe mental illness and/or SUD. The Cannabis Decoded Campaign (Campaign) developed by San Mateo County Behavioral Health and Recovery Services Division (San Mateo County) is a Youth Marijuana Education Initiative. This initiative was launched in partnership with the San Mateo County Youth Commission to educate youth, young adults, and their parents and/or caretakers about cannabis use.
On December 17, 2019 (Item No. 16), the Board of Supervisors approved an MOU with San Mateo County as part of the Campaign initiative. Since then, DBH has worked with San Mateo County to develop the Campaign using the materials, media, and other assets provided through the MOU. The Campaign is research-based and developed to assist in educating youth, young adults, and their parents and/or caretakers on the facts of cannabis use, to allow them to fully understand the health effects of cannabis use. The Campaign includes information for breastfeeding and expectant mothers; handouts for tweens, teens, and young adults; and a guide for parents and/or caretakers on having developmentally appropriate conversations about cannabis use.
The recommended MOU with San Mateo County establishes the terms under which the County can continue to license the materials, media and other assets related to the Campaign on a non-exclusive basis. Securing accessing to these will enable the County to share the information with our youth and young adults to make informed decisions regarding cannabis use.
The MOU may be terminated by either party without cause upon 30 days’ written notice. DBH will monitor the MOU on a regular basis to ensure standards are met.
PROCUREMENT
N/A
REVIEW BY OTHERS
This item has been reviewed by Behavioral Health (Ellayna Hoatson, Contracts Supervisor, 388-0858) on October 24, 2024; County Counsel (Dawn Martin, Deputy County Counsel, 387-5455) on November 4, 2024; Finance (Paul Garcia, Administrative Analyst, 388-8392) on November 12, 2024; and County Finance and Administration (Cheryl Adams, Deputy Executive Officer, 388-0238) on November 14, 2024.