REPORT/RECOMMENDATION TO THE BOARD OF SUPERVISORS
OF THE COUNTY OF SAN BERNARDINO
AND RECORD OF ACTION
May 18, 2021
FROM
WILLIAM L. GILBERT, Director, Arrowhead Regional Medical Center
SUBJECT
Title v
Arrowhead Regional Medical Center's Trademark Renewal for The Heart of a Healthy Community
End
RECOMMENDATION(S)
Recommendation
Authorize the Director of Arrowhead Regional Medical Center or its designee to electronically execute and transmit all necessary declarations with the United States Patent and Trademark Office, subject to review by County Counsel, to maintain its trademark in the amount of $850.
(Presenter: William L. Gilbert, Director, 580-6150)
Body
COUNTY AND CHIEF EXECUTIVE OFFICER GOALS & OBJECTIVES
Pursue County Goals and Objectives by Working with Other Governmental Agencies.
Provide for the Safety, Health and Social Service Needs of County Residents.
Improve County Government Operations.
FINANCIAL IMPACT
Approval of the recommendation will not result in the use of Discretionary General Funding (Net County Cost) as the cost of $850 is funded by State Medi-Cal, Federal Medicare, private insurances, and other departmental revenue. Funding sources may change in the future pending any legislative activity related to the repeal and/or replacement of the Affordable Care Act. Adequate appropriation and revenue is included in the Arrowhead Regional Medical Center's (ARMC) 2020-21 budget and will be included in future recommended budgets.
BACKGROUND INFORMATION
On July 30, 2015, ARMC filed a Trademark/Service Mark Application with the United States Patent and Trademark Office (Patent Office) to have the phrase "The Heart of a Healthy Community" trademarked. On or about April 26, 2016, the Patent Office approved and registered the trademark. "The Heart of a Health Community" trademark is used within the organization for items such as announcements and newsletters as well as publicity. It is used on the ARMC website, and in educa...
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