REPORT/RECOMMENDATION TO THE BOARD OF SUPERVISORS
OF SAN BERNARDINO COUNTY
AND RECORD OF ACTION
February 6, 2024
FROM
DEREK ARMSTRONG, Director, Economic Development
SUBJECT
Title
License Agreement with Placer Labs, Inc. for the Placer Venue Analytics Platform
End
RECOMMENDATION(S)
Recommendation
Approve the Order Form and License Agreement with Placer Labs, Inc., including non-standard terms, for the use of the Placer Venue Analytics Platform, in the amount of $100,000, for the contract period of February 6, 2024 through February 5, 2026.
(Presenter: Derek Armstrong, Director, 387-4386)
Body
COUNTY AND CHIEF EXECUTIVE OFFICER GOALS & OBJECTIVES
Create, Maintain and Grow Jobs and Economic Value in the County.
Improve County Government Operations.
Operate in a Fiscally-Responsible and Business-Like Manner.
Ensure Development of a Well-Planned, Balanced, and Sustainable County.
FINANCIAL IMPACT
Approval of this item will not result in the use of additional Discretionary General Funding (Net County Cost). The cost of the 24-month License Agreement, for use of the Placer Labs, Inc. (Placer) Placer Venue Analytics Platform (Platform) is $100,000. Sufficient appropriation is included in the Economic Development (ED) 2023-24 budget and will be included in future recommended budgets.
BACKGROUND INFORMATION
ED receives requests from businesses and cities within the county for information that assists in the attraction and retention of industries in the region, a key function of economic development. The Placer Platform provides accurate data that tracks visitor traffic, dwell time, time spent at locations of interest, as well as where these visitors are traveling from. Additionally, the Platform can provide demographic and spending patterns of visitors and will provide ED with additional research capabilities to attract businesses and drive tourism to locations that match the interests of visitors in the county. ED will be using the Placer s...
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