REPORT/RECOMMENDATION TO THE BOARD OF SUPERVISORS
OF SAN BERNARDINO COUNTY
AND RECORD OF ACTION
March 29, 2022
FROM
LEONARD X. HERNANDEZ, Chief Executive Officer, County Administrative Office
SUBJECT
Title
Service Order and Terms of Service Agreement with Sprout Social, Inc. for Social Media Management
End
RECOMMENDATION(S)
Recommendation
Approve Service Order and Terms of Service Agreement with Sprout Social, Inc., including non-standard terms, to license a social media management tool in the amount of $90,000 for a total contract period of two years from March 29, 2022, through March 28, 2024, automatically renewing for two-years periods until notice of non-renewal is provided.
(Presenter: Martha Guzman-Hurtado, Chief Communications Officer, 387-4193)
Body
COUNTY AND CHIEF EXECUTIVE OFFICER GOALS & OBJECTIVES
Promote the Countywide Vision.
Operate in a Fiscally-Responsible and Business-Like Manner
FINANCIAL IMPACT
Approval of this item will not result in the use of additional Discretionary General Funding (Net County Cost). The cost associated with this Sprout Social, Inc. (Sprout Social) Service Order and Terms of Service Agreement (Agreement) is included in the County Administrative Office's 2021-22 budget and will be included in future recommended budgets.
BACKGROUND INFORMATION
The San Bernardino County communications team uses social media to communicate and interact with the public. This communication is critical to providing services and information, particularly during emergencies. The County maintains more than 150 social media accounts across County departments on platforms such as Facebook, Instagram, YouTube, and Twitter. More than half a million people follow the County's social media accounts.
The Sprout Social social media management tool will allow the County to monitor and approve all social media content for all County departments in one location, study analytics to measure the effectiveness of outreac...
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