REPORT/RECOMMENDATION TO THE BOARD OF SUPERVISORS
OF SAN BERNARDINO COUNTY
AND RECORD OF ACTION
May 20, 2025
FROM
DEREK ARMSTRONG, Director, Economic Development Department
SUBJECT
Title
Amendment to License Agreement with Placer Labs, Inc. for the Placer Venue Analytics Platform
End
RECOMMENDATION(S)
Recommendation
Approve Amendment No. 1 to License Agreement No. 24-119, which includes the Order Form, with Placer Labs, Inc., effective July 1, 2025, for the Placer Venue Analytics Platform, adding travel and tourism in-market visitor spend advanced report to the services, and increasing the amount by $7,534 from $100,000 to $107,534, with no change to the contract period of February 6, 2024 through February 5, 2026.
(Presenter: Derek Armstrong, Director, 387-4386)
Body
COUNTY AND CHIEF EXECUTIVE OFFICER GOALS & OBJECTIVES
Create, Maintain and Grow Jobs and Economic Value in the County.
Improve County Government Operations.
Operate in a Fiscally-Responsible and Business-Like Manner.
Ensure Development of a Well-Planned, Balanced, and Sustainable County.
FINANCIAL IMPACT
Approval of this item will not result in the use of additional Discretionary General Funding (Net County Cost). The cost of 24-month License Agreement No. 24-119 (Agreement), for use of the Placer Labs, Inc. (Placer) Placer Venue Analytics Platform (Platform) is $107,534. Sufficient appropriation is included in the Economic Development Department (ED) 2024-25 budget and will be included in future recommended budgets.
BACKGROUND INFORMATION
ED receives requests from businesses and cities within the county for information that assists in the attraction and retention of industries in the region, a key function of economic development. The Placer Platform provides accurate data that tracks visitor traffic, dwell time, time spent at locations of interest, as well as where these visitors are traveling from. Additionally, the Platform can provide demographic and spending patte...
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