REPORT/RECOMMENDATION TO THE BOARD OF SUPERVISORS
OF SAN BERNARDINO COUNTY
AND RECORD OF ACTION
September 9, 2025
FROM
ANDREW GOLDFRACH, ARMC Chief Executive Officer, Arrowhead Regional Medical Center
SUBJECT
Title
Arrowhead Regional Medical Center's Trademark Renewal for The Heart of a Healthy Community
End
RECOMMENDATION(S)
Recommendation
Authorize the ARMC Chief Executive Officer to electronically execute and transmit the necessary declaration and application of renewal with the United States Patent and Trademark Office, subject to review by County Counsel, to maintain its trademark in the total amount of $1,300.
(Presenter: Andrew Goldfrach, ARMC Chief Executive Officer, 580-6150)
Body
COUNTY AND CHIEF EXECUTIVE OFFICER GOALS & OBJECTIVES
Pursue County Goals and Objectives by working with Other Governmental Agencies.
Provide for the Safety, Health and Social Service Needs of County Residents.
Improve County Government Operations.
FINANCIAL IMPACT
Approval of this item will not result in the use of Discretionary General Funding (Net County Cost) as the cost of $1,300 is funded by State Medi-Cal, Federal Medicare, private insurance, and other departmental revenue. Funding sources may change in the future pending any legislative activity related to the repeal and/or replacement of the Affordable Care Act. Adequate appropriation and revenue have been included in the Arrowhead Regional Medical Center (ARMC) 2025-2026 budget.
BACKGROUND INFORMATION
On July 30, 2015, ARMC filed a Trademark/Service Mark Application with the United States Patent and Trademark Office (Patent Office) to have the phrase "The Heart of a Healthy Community" trademarked. On or about April 26, 2016, the Patent Office approved and registered the trademark.
To maintain the trademark's status, ARMC must file a Combined Declaration of Use and/or Excusable Non-use/Application for Renewal under Sections 8 and 9 between the ninth and 10th anniversaries of the regis...
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