REPORT/RECOMMENDATION TO THE BOARD OF SUPERVISORS
OF SAN BERNARDINO COUNTY
AND RECORD OF ACTION
December 17, 2024
FROM
SHANNON D. DICUS, Sheriff/Coroner/Public Administrator
SUBJECT
Title
Agreement with Ontario Reign Hockey Club, LLC for Advertising Services
End
RECOMMENDATION(S)
Recommendation
Approve Advertisement Agreement with Ontario Reign Hockey Club, LLC, including non-standard terms, for the provision of advertising services, for the period of January 1, 2025 to April 20, 2025, in the amount of $27,000.
(Presenter: Kelly Welty, Chief Deputy Director, 387-3760)
Body
COUNTY AND CHIEF EXECUTIVE OFFICER GOALS & OBJECTIVES
Operate in a Fiscally-Responsible and Business-Like Manner.
Provide for the Safety, Health and Social Service Needs of County Residents.
FINANCIAL IMPACT
Approval of this item will not result in the use of additional Discretionary General Funding (Net County Cost). The cost of the advertising services through Ontario Reign Hockey Club, LLC's (Reign) Advertisement Agreement (Agreement) will be funded within the Sheriff Coroner/Public Administrator's (Department) existing 2024-25 budget (4431811000).
BACKGROUND INFORMATION
The Department's Employee Resources Division (ERD) provides the Department with state-wide recruitment services. ERD is tasked with soliciting potential candidates by participating in local job fairs, safety fairs, and career days, and using advertising services including, but not limited to, digital and radio advertising, working with local sports teams, and static display ads for malls, campuses, and military bases.
Reign, a professional ice hockey team in the city of Ontario, California, has placed in the top ten in attendance-at-home games during the 2023-2024 season of the American Hockey League, making them a viable option for increasing the Department's marketing efforts and visibility. This is the first time that the Department will advertise at the Reign's venue, and will do that du...
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