REPORT/RECOMMENDATION TO THE BOARD OF SUPERVISORS
OF SAN BERNARDINO COUNTY
AND RECORD OF ACTION
May 7, 2024
FROM
GEORGINA YOSHIOKA, Director, Department of Behavioral Health
SUBJECT
Title
Approve Contract with 3 Olives Media, LLC for a Fentanyl Awareness Media Campaign
End
RECOMMENDATION(S)
Recommendation
Approve contract with 3 Olives Media, LLC to provide for an eight-week Fentanyl Awareness Media Campaign, in the amount of $231,000, for the contract term of April 29, 2024 through June 23, 2024.
(Presenter: Georgina Yoshioka, Director, 252-5142)
Body
COUNTY AND CHIEF EXECUTIVE OFFICER GOALS & OBJECTIVES
Promote the Countywide Vision.
Provide for the Safety, Health and Social Service Needs of County Residents.
FINANCIAL IMPACT
This item does not impact Discretionary General Funding (Net County Cost). The recommended contract for $231,000 with 3 Olives Media, LLC (3 Olives) for a Fentanyl Awareness Media Campaign (Campaign) of an eight-week duration is funded by the Substance Use Prevention, Treatment, and Recovery Services Block Grant (SUBG). Adequate appropriation and revenue have been included in the Department of Behavioral Health's (DBH) 2023-24 budget.
BACKGROUND INFORMATION
DBH is responsible for providing mental health and/or substance use disorder (SUD) services to San Bernardino County (County) residents experiencing severe mental illness and/or SUD. DBH Substance Use Disorder and Recovery Services (SUDRS) provides a full range of SUD prevention, treatment services, and education for communities in and residents of the county through contracts with community-based organizations and County-operated clinics to promote prevention, intervention, recovery and resilience for individuals and families.
In June of 2023 SUDRS, in conjunction with 3 Olives, launched a four-week Campaign. 3 Olives executed an integrated media strategy that effectively and efficiently reached residents of the County, with special consideration to...
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